Mumbai: A tinge of Bollywood has been added to Ultimate Kho Kho with popular singer Badshah joining the league as co-owner of the Mumbai franchise alongside renowned film producer, developer and sports enthusiast, Punit Balan. The Mumbai-based team completes the line-up for the inaugural edition of Ultimate Kho Kho which will take off later this year.
Fascinated by the pace and elegant style of the game as well as the nostalgic value the sport has for him, Badshah believes Ultimate Kho Kho has enormous potential. It aims to inspire and build superstars in this indigenous sport through this association.
“My mother used to play Kho-Kho during her college days and this rooted game is very close to my heart. This nostalgic and personal connection pushed me to be a part of Ultimate Kho Kho,” said an enthusiastic Badshah about his first sporting adventure.
“Getting the right approach is very important if you want to grow something. I have been involved in the development of the sport across leagues in the past and now alongside Ultimate Kho Kho I want to play a part in Kho-Kho’s journey to success,” said Balan, co-owner of the Mumbai franchise.
“It’s an adrenaline-packed, fast-paced indoor sport with extremely agile players doing sky-dives in the air. In general, the culture of Mumbai is fast and efficient and that’s what we want this team to be. My vision would be to develop the best players in this league, and we want to ensure the best environment, infrastructure, training and nutrition for the players,” he added.
A dynamic young entrepreneur, Balan is one of the few new-age sports investors. Apart from running Balan Group, a company valued at INR 3,500 crore, he also owns teams in various sports leagues like badminton, tennis, table tennis and handball league besides investing in the creation of sports jobs and to actively support various sports people. .
With this development, Ultimate Kho Kho continues to take giant steps towards its mission to revolutionize this local sport. The league had previously added prominent business names to its roster including Odisha Government in conjunction with ArcelorMittal Nippon Steel, Adani Group, GMR Group, Capri Global and KLO Sports.