Howard McCain shares 40 years of financial planning experience


A seasoned financial planner has written a book to demystify the world he’s worked in for nearly 40 years.

Howard McCain worked in financial services for 39 years, leaving school in Sunderland to start working at the South Shields branch of NatWest Bank in 1982.

He worked throughout the region in NatWest’s retail business for several years until in 1993, aged 26, he completed his Chartered Banking Associateship and was appointed financial adviser to the Gateshead branch of Nat West.

A year later, Howard was appointed regional manager of NatWest’s financial planning team in Durham and Teesside; then in 2001 he became Regional Director of NatWest’s Premium Channel, covering the North of England and Scotland.

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In 2004, he left NatWest to start his own company, Howard McCain Wealth Associates, in partnership with St. James’s Place Wealth Management.

He then obtained his Chartered Financial Planner Associate and Fellowship qualifications in 2012 and his Society of Later Life Advisers (SOLLA) qualification in 2016.

As part of succession planning for his longer term clients, in March 2020 he moved from Howard McCain Wealth Associates to Sovereign Wealth Limited, a senior partner firm of St James’s Place Wealth Management, where he continues now as independent senior partner,

“Over the years I have accumulated a lot of knowledge and experience – especially from the hundreds of financial seminars I have given to my clients – and I thought it was time to share what I learned, Howard said.

“The investment seminars introduced me to a number of clients and I was able to grow my business to a turnover of over £400,000 and employing five people from my office in Houghton-le-Spring.

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“I learned a lot at NatWest, but even more as a Certified Financial Planner and I hope my love and respect for the financial advisory industry will come through in my book,” he said.

The book, Why Take Financial Advice?, has been written in conjunction with Write Business Results and is available on Amazon for £9.99 from today (17 May).

He said: “The purpose of the book is to help people – to help them really understand the importance and benefits of financial planning.”

The idea for a book was first mentioned to Howard by business coach Georgia Kirke, who is also the founder and director of Write Business Results, and whom he met at a strategy coaching workshop. in 2013.

“It was hard work, but extremely enjoyable. I believe the book can help people, in their important decision whether or not to take financial advice and, if they do, the resulting benefits,” Howard said.

Howard McCain

“The book is designed to answer questions about estate planning, wealth management, investments, pensions and financial planning goal setting, but without reverting to industry jargon. It is not intended to replace the support of qualified professionals, but to give you a basic understanding and then encourage you to seek advice from an adviser who is suitable for you.

The book is subtitled “How an advisor can help you understand, grow, enjoy and pass on your wealth” and contains chapters on wills, inheritance rights, pensions and investments, advice for future life, other investment options, developing a financial plan and the seven “golden rules” of investing.

Outside of work, Howard spends time with his wife Gill, sons Alex, 24, and Euan, 14, and their dog Fergus. He is a fan of SAFC and also enjoys table tennis and fly fishing.

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