Musician Badshah and Punit Balan Buy Mumbai Team Franchise in Ultimate Kho Kho


NEW DELHI: Singer and musician Badshah along with film producer and sports team owner Punit Balan have purchased the sixth franchise of the upcoming Kho Kho league, Ultimate Kho Kho, backed by Dabur chairman Amit Burman. The two co-owners of the Mumbai franchise in the league which is due to start later this year.

Badshah told Mint that the sport has huge potential and he aims to inspire and build superstars in this indigenous sport through this association.

“I have an emotional connection to the sport since I grew up playing basketball myself. It’s such a popular sport and we have this opportunity to grow it. My mother also played kho kho. He It’s a fast-paced, adrenaline-packed indoor sport with extremely agile players. Mumbai’s culture is fast and efficient and that’s what we want this team to be,” said Badshah.

He added: “How we plan to develop this is where Punit (Balan) comes in. He is an expert in building sports teams and can amplify the full reach of the sport and the team. ” Balan has owned teams in sports leagues like badminton. , tennis, table tennis and handball. “It’s very important to have the right approach if you want to grow something. I’ve been involved in developing the sport across leagues in the past and now alongside Ultimate Kho Kho I want to play a role in the sport’s journey to success.”

League CEO Tenzing Niyogi said, “These two popular names in the entertainment industry reflect the positioning and caliber of the league. The sport has deep roots in Maharashtra and a team that represents the state capital will surely help us boost the popularity of the game.”

The league previously recruited companies like Adani Group, GMR Group, Capri Global and KLO Sports. The Odisha government, through its Sports Development and Promotion Company, also has a team in conjunction with steelmaker ArcelorMittal Nippon Steel India.

Sony Pictures Networks India (SPNI) is the official broadcast partner for the event which is expected to start this year. About 200 crore has been earmarked for the league, its chief executive said.

It is estimated that the size of the Indian sports industry has exceeded 9,500 crores in 2021, according to a GroupM report titled “Sporting Nation in The Making”.

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