Ralph Lauren has partnered with CONTEN.T, an agency specializing in digital experience, gamifications and web3, to launch a digital table tennis game across the APAC region.
Launched in 2000, Ralph Lauren’s Pink Pony campaign is a global initiative to ensure quality treatment and reduce disparities in cancer care.
This year’s campaign is localized and focused on table tennis, also known as “Ping Pong”. According to the press release, people exercising, competing and bonding in parks and sports centers are part of Asian culture. Therefore, “Ping Pong” is digitally adapted for their enjoyment, as well as to merge the love of sport, community and charity.
Across APAC, the localized table tennis game brings players together to interact, play and support countries like Hong Kong, Taiwan, Japan, Korea, Singapore, Malaysia, Australia and China to connect through a familiar sport while raising cancer awareness.
INTERACTIVE-MARKETING has contacted Ralph Lauren for more information.
Players can launch the game by entering through a referral link or by scanning the QR code using their mobile device. After that, they can choose from different paddles inspired by five Pink Pony designs and fly the table tennis paddle by swiping their finger timely. Players in the APAC region can engage, contribute and make their mark on a regional leaderboard from their smartphone at every attempt.
Throughout this campaign, Ralph Lauren pledges to donate to a local cancer foundation with every new submission. Plus, all proceeds from her Pink Pony collection will be donated to support her fight against cancer.
In December 2021, Ralph Lauren entered the metaverse in launched a “winter escape” themed experience with Roblox. According to Roblox, it was a unique holiday-themed experience that allowed fashion fans to explore the world of Ralph Lauren across the metaverse and reinforced the company’s commitment to innovation. digital.
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