World Table Tennis (WTT), created by the International Table Tennis Federation (ITTF) and launched with its inaugural tournament in November 2020, worked with the Asian branch of global brand design agency, Superunion, to develop a new brand identity.
The ITTF sought to change the fact that table tennis was only taken seriously as a competitive and commercial sport in a few countries. To meet this challenge, the brief was to develop a brand that would attract new audiences and partners and change the way people around the world view the game.
The Asian Superunion Team has worked with WTT to create a new brand that puts WTT front and center and brings its athletes, events and entertainment to the world for everyone to enjoy. Superunion based their creative strategy on WTT’s vision of showing table tennis in a different light, using the point of view of the ball to capture the energy of the game. This was meant to literally give people a new and fresh perspective. unique with which to see table tennis.
The visual identity design reflects sports photography, reflecting the way each player focuses on the moving ball. The photographs follow the movements of the spinning ball at breakneck speed, playing out the drama and precision that the players bring to the table.