World Table Tennis (WTT) has expanded its broadcast footprint across China and Macau through a partnership with MIGU – the streaming subsidiary of China Mobile.
Together with the telecommunications company, the four-year agreement represents a âbreakthroughâ for the WTT in terms of media rights in the history of table tennis, as it highlights the growth and market value of the sport over these years. last years.
International Table Tennis Federation (ITTF) CEO of the group and director of the WTT, Steve dainton, commented: âThis is an important deal for WTT as it is the biggest deal to date in China for table tennis with such a big player in the sports broadcasting world.
The company will become WTT’s exclusive media partner in China, with full media rights in mainland China and Macau Special Administrative Region, as well as exclusive production rights using new technologies such as 4K, 8K, VR and AI .
At the same time, the two sides will jointly formulate and publish a “5G Smart Venues Guide for WTT Events” to further promote the digitization of table tennis events through 5G + table tennis.
In addition, the partners will work together with the aim of increasing the volume of fans through the MIGU platform.
âThrough this partnership with China Mobile MIGU, WTT will be established as one of the leading sports properties in China through its growing platform and, at the same time, will allow us to continue with our long-term partners. We look forward to working with MIGU to welcome the new era of table tennis for our Chinese fans, âadded Dainton.
The relationship seeks to build on the Chinese team’s success at the Tokyo 2020 Olympics, where WTT claims the sport has broken all audience and social records in China.
Managing Director of China Mobile MIGU, Liu Xin, added, âChina Mobile is actively seeking to build ubiquitous and integrated computer network, develop digital intelligence innovation and promote 5G for the public, industries and large-scale development.
âAs a digital content expert under China Mobile, MIGU is committed to creating a better life for all through culture and technology. Through this partnership with WTT, we seamlessly integrate exciting table tennis content with China Mobile’s vast user base, advanced technology and rich experience in hosting events.
“Together, we will work for the digital transformation of the table tennis industry, transmit the spirit and sporting prowess of China, and realize the dream of being a sporting power.”
Last week, the organization announced an extension of its partnership with the Chinese clothing brand Lining until 2022.
The deal allowed the company to seek to expand its influence in international table tennis, while simultaneously working to promote commercial table tennis events in China.